Wednesday, September 5, 2012

Texas State Fair Plans to Set New World Record with…Fritos Pie?!

If you’re planning on going to the Texas State Fair and want to see something memorable, I suggest going on October 1st. On that day the saying “everything’s bigger in Texas” will once again stand true to its word by celebrating the 80th anniversary of the Fritos corn chip by setting out to achieve a world record for the biggest-ever Fritos pie. At approximately 10:00am spectators can view the construction of the manifestation at the feet of Big Tex himself. If the world record is set, attendees will be able to sample the record-breaking treat.

The tasty corn chips were discovered when Elmer Doolin, father of Kaleta Doolin, author of Fritos Pie: Stories, Recipes, and More, purchased the recipe from a local businessman and began making what would become Fritos in his mother’s kitchen with nothing more than a converted potato ricer. In 1961, Fritos became immensely popular when Elmer joined forces with H.W. Lay & Company, forming Frito-Lay, Inc. Elmer’s mother also helped with marketing the new-found success by creating recipes using the Fritos; one such recipe was the now famous Fritos Pie.

For more on Kaleta Doolin’s book and the remarkable history of Fritos, visit our website at